Saturday, 8 February 2014

‘You’re The One That I Want’ – John Travolta and Olivia Newton-John (1978)

“I got chills… 
They’re multiplying.”

Imagine a time when singles came without picture sleeves. “Woah! Singles! Pictures! Sleeves! Slow down, please.” Ok, first imagine a time when people actually bought singles. Let’s call it 1978. And now imagine them without picture sleeves. Yes, those were miserable times. All your favourite three minute vinyl wonders would be housed in cheap uniform paper sleeves. It’s almost like the global-multi-mega-conglomerate record labels didn’t care. As if these potent pop treasures were all thoroughly disposable.

But I cared. I wasn't having all my singles dressed so shabbily. So, I got to work with a copy of Look-in magazine, kitchen scissors and sticky tape to create my own picture sleeves. With debatable results…  

Oh, yes. It’s pretty clear to see the fledgling art director struggling to soar free within me at aged seven, I think we can all agree. Though whether this is an actual improvement on the plain sleeve provided is something I’ll leave for you to decide for yourself.

My love of sleeve design flourished further with the advent of recordable tapes. There was no way I was letting all those C90s stack up on my shelves with just the handwritten labels showing. Uh-uh. So I’d root through the music papers for suitable sleeves. Which, as this was my Indie/Goth era, most usually meant stark black and white images of abandoned buildings. As we can see…

Probably should have thought about adding titles to the covers. Save me having to remember them all.  The 4AD/Factory fan in me wouldn't allow for that though.

A missed career opportunity, methinks.   

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